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Steve Blank during his SXSW talk, as relayed by J.J. Colao of Forbes.

Also great, with regard to doing press:

Even talented, hardworking CEOs and founders can get caught up in the hype. Why? Blank lists seven reasons:

1. Ego

2. Ego

3. Ego

4. Vanity metrics

5. Attract talent

6. Get funding

7. Drive customer demand

If CEOs get caught up in doing press for reasons other than the last three, he says, their companies are doomed.

That’s exactly right.